Pints & Pizza
Deschutes Brewery threw a national pizza party for beer and pizza lovers everywhere. The family and employee-owned brewery crowned their signature Fresh Squeezed IPA as The Official Beer of Pizza just ahead of National Pizza Month, commemorated every October by an act of Congress in 1987. We worked with the iconic brewery to line up press and influencers to promote one of the world’s most favorite food pairings as a way to drive their sales. Alcohol is a heavily regulated industry and we worked to make sure all influencers stayed compliant industry guidelines while making great content.